Cowboy @ First Things Studio.
Meet the Cowboy 4, the connected bike for urban riders. A full suite of CGI images and animation was crafted for the global launch of Cowboy’s latest campaign. The launch of the new C4 and ST explores the technology, beauty and road presence of the urban electric bike in every detail. Mount up, ride on.
Direction, Design and Animation: First Things Studio
Creative Directors: Antar Walker & Matt Whitewood
3D Artists: Antar Walker, Matt Whitewood, Jordi Pages, Dobromir Dyankov
Post Production: First Things Studio
Joining forces with some old friends at First Things Studio for the launch of Cowboy’s latest electric urban bike – https://cowboy.com/
My work included rigging/animation, look development, exploring a number of shading and lighting setups as well as CAD clean up and modeling.
*The visual content bellow reflects the collaborative effort of a number of artists.*
The essence of this campaign is built around precise and carefully planned lighting techniques to celebrate the form, design and presence of Cowboy bikes.
3D cinematography was crafted to celebrate the purity of a mechanical and electronically advanced product.
Each bike and environment is offered in three colours, sand, khaki green and of course, black.
Complimentary environment colours with subtle shifts in contrast are used to accent each product visual.
Carefully keyframed animations where developed to showcase specific product features across the new Cowboy range.
Adaptive headlights, docking mobile devices, pedal assist and other technologies.
Each and every image was carefully composed, with unique and bespoke lighting to show the engineering, materials and quality of construction.
Research & Development
A volume of exploratory images and art directions explored in a design development stage of visual language.