CashApp x Redbull Cryptoverse

CashApp x Redbull Cryptoverse @ FutureDeluxe.

Take a hot lap around the Cryptoverse to learn about Bitcoin with F1 legend Max Verstappen.

Our brief from Cash App was to create a detailed ‘Cryptoverse’ world from within which we could tell the story of Bitcoin. A super charged spot created using live action and CG, produced to coincide with the US Grand Prix with current Redbull Formula 1 leader – Max Verstappen.

Three different short films were created & used as one campaign across all social platforms before and during the US stage of the F1.

Credits:

Client: CashApp / Redbull
Design, Direction & Production: FutureDeluxe
Live Action: Stink Films
Live Action Director: Owen Trevor
Audio: Echolab
VO: Voice Squad / Rebecca Lee

Joining the award winning team at FutureDeluxe (London) for a hot lap around CashApp’s Cryptoverse with Redbull’s current F1 leader – Max Verstappen.
I was involved in scene look development, shading and animation.

*The visual content bellow reflects the collaborative effort of a number of artists.*
Source: https://futuredeluxe.com/work/cash-app-x-redbull